Change Is Beautiful says BIBA

Change Is Beautiful: An Inspiring Ad By BIBA

BIBA has recently launched its new ad campaign "Change Is Beautiful" highlighting the need of gender equality in this modern era. BIBA for me...
Impact of Programmatic Advertising on Media Buying

Impact of Programmatic Advertising on Media Buying

If organizations want to explore new business models, digital media is the best place to be. It’s where media agencies look for the next...
Droom Logo, India's most trusted Motorplace

‘Miley feeling nai wali’ says Droom on buying ‘Second Hand’ vehicles

Droom, which claims itself to be India's first and largest online marketplace to buy & sell used cars, bikes, scooters, bicycles, aeroplanes has launched its...
This ad featuring Radhika Apte brilliantly highlights the people's prejudice towards working pregnant women

Bold Is Beautiful- Radhika Apte is back with a hard hitting ad by Myntra

In order to promote their apparel brand 'Anouk', Myntra recently released an ad featuring Radhika Apte and Shernaz Patel which is a bold response to...
Microsoft Ad featuring "old friend" Apple

Microsoft Ad featuring “old friend” Apple intending to spread Love and Peace this holiday...

Microsoft has released a heartwarming commercial featuring its "Old Friend" Apple in its latest commercial released on their official pages. The ad features the tagline...
OLX india new ad 2015

Aadhe Tere Aadhe Mere- OLX India Teaches To Share Your Dreams

OLX India recently released a heart-warming campaign Aadhe Tere Aadhe Mere. It suggests sharing of dreams to make your loved ones happy. The used...
Urban Ladder Short Film on Diwalivideo

Urban Ladder Launches An Emotional Diwali Short Film- “The Homecoming”

Urban Ladder, a curated online marketplace for furniture and home décor hits this Diwali with their latest short film “The Homecoming”. It features Piyush Mishra,...
BMW-X6M

BMW India Flying High In Mumbai- Guerrilla Marketing At Its Best!

Yesterday evening, BMW India flew high in Mumbai for promoting its BMW X Range of cars. It was a real treat to watch something...
Soccer superstar Lionel Messi as global brand ambassador for Tata Motors

Why did Tata Motors rope in the Soccer Superstar Lionel Messi as its Global...

Photo credit:  Mayank Preek’s Twitter handle Tata Motors, India's largest automobile company has roped in Barcelona and global soccer superstar Lionel Messi to become its...
pepperfry Happy Furniture to you

“Iss Diwali, Kuch Badal Ke Dekhiye”- Pepperfry

Online furniture and home products portal, Pepperfry.com, has rolled out a new campaign for Diwali.The ad urges for making a positive change this Diwali...

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innovative ads

How Innovative Ads Are Reaching Out and Becoming Viral?

If you noticed a few days ago, there was an innovative ad on creating awareness on Cancer. This ad was viral because it was...
Social Media Marketing

Marketing in the Age of Social Media

Every year, thousands of products around the world enter the market. However, more than the launch of the product, what makes the products to...
pikachu-Pokemon

What’s the Hoopla around Pokemon Go?

If you thought that with Angry Birds and Temple Run, the craze for games on Smart phones has gone down, then you surely have...