Axe gets irresistible with Ranbir

Axe gets irresistible with Ranbir Kapoor

Axe, the irresistible men's deodorant brand  of HUL has  recently unveiled its new communication extending its original message of being the most sexy brand....
Pepsi Josh Cola

Pepsi’s “JOSH” cola did not create any JOSH in the youth.

About PepsiCo India: PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India...
New brand identity of Cadbury

Mondelez- A new brand identity of Cadbury India

How would you react if your favourite chocolate brand suddenly decides to change its name? Well, there was much of furore by the people when...

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innovative ads

How Innovative Ads Are Reaching Out and Becoming Viral?

If you noticed a few days ago, there was an innovative ad on creating awareness on Cancer. This ad was viral because it was...
Social Media Marketing

Marketing in the Age of Social Media

Every year, thousands of products around the world enter the market. However, more than the launch of the product, what makes the products to...
pikachu-Pokemon

What’s the Hoopla around Pokemon Go?

If you thought that with Angry Birds and Temple Run, the craze for games on Smart phones has gone down, then you surely have...